Belle & Beard LLC unites our purpose-driven brands; Not Your Average Belle and, Willow & Wold, each crafted to inspire confidence, style, and authenticity through quality, character, and community.

Our Brands

Logo for NYAB fitness featuring a silhouette of a woman with a ponytail using a barbell and a circular brush stroke background, with the tagline 'Not Your Average Belle' in pink.

Not Your Average Belle

To empower women through bold, functional fitness apparel and authentic motivation—celebrating the strength found in imperfection, the beauty of progress, and the confidence that comes from showing up for yourself every day.

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Logo with mountains, a tree, a bird, and text that reads "Willow & Wold" in black font on a textured, earthy background.

Willow and Wold

Honors the art of living simply and dressing with purpose. Each piece we curate carries the quiet strength of nature and the refined touch of craftsmanship. Built to last, meant to be worn, and designed to tell the story of the man who chooses it

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